"Our copywriting team will draft advertisement copy and ensure that all relevant keywords are included for SEO. Completion within 24 hours dependent upon the level of input required from our team".
Peter has been writing creative recruitment communications for longer than he cares to remember and has been involved in running some of the UK's leading recruitment operations, handling some of the biggest global names. But he's never lost his interest and skills in copywriting, now finding it one of the most rewarding aspects of the industry. He can write for any medium, any sector and - having worked in Talent Management, Employee Engagement and Career Transition, in addition to recruitment, he is capable of seeing things from virtually any perspective. He's also fully up-to-speed on key web-related elements, such as Search Engine Optimisation (SEO) and the pitfalls of words and phraseology which might contravene Equal Opportunities, to ensure that your recruitment communications hit the target, not people's sensitivities.Recruit Now Enquire
Writing an online job advertisement needed be daunting/boring/time consuming. With these tips you will be ready to write an advertisement that is oozing with creativity and really sells the role. Follow our Dos and Don’ts for the fastest route to a comprehensive online advertisement.
Search Engine Optimisation is process of improving the visibility of a website, web page or, in this case, a job advertisement in a search engine’s “natural” search results. The better the SEO the higher up the search results your job advertisement will appear and the more candidates will find it.
SEO is vital for job advertisements on the Internet because it increases their visibility and the ease of finding them. If someone it looking for a job, they want to find it easily. A huge 91% of Internet users use search engines and over 250 million searches are carried out every day in the UK. In order to maintain levels of relevance, recruiters must use effective SEO in their advertisements.
Don’t underestimate the power of keywords and phrases. Google loves important words, the words that your candidates will be searching for. Make sure you put enough keywords into the body of the advertisement – this should include the job title, industry and any relevant skills. 10 mentions will be more than enough, but 3-4 will work well.
Don’t just reserve your keyword if your job advert is for a project manager, add the word project manager in the url. Make it easy for search engines to detect word boundaries by using dashes to separate the words.
There are lots of opportunities to get keywords into the job advertisement, but try not to overdo it. Adding too many of the same keyword i.e. more than 10 is called Keyword Stuffing and Google doesn’t like it.
Has the organisation got a formal employer brand?
Does it have specific values and a defined culture?
If the answers are yes, then follow these simple branding rules: